Here’s a great video from YouTube for Good’s Jessica Mason, describing the lessons nonprofits can learn from the overwhelming success of cat videos and their kin.
She boils it down to three principles:
1. Tell universal stories. Use narratives that transcend boundaries and connect to our human selves that love kittens and babies.
2. Engage regularly. Find ways to let people in on your work on a regular basis,
Be surprising, original, action-packed. No more talking heads – show your work instead of telling it.
All highly valuable lessons. And if our love of justice and freedom can be evoked with compelling, beautiful and real imagery and stories, then we’ll be building something that can intimately connect people to our important work.
Interested in creating videos for your nonprofit? Get in touch – Collective Strategy can help you build a solid, snappy video product for your next campaign.