Change-making stories: 4 steps to better campaigns

This is my favourite exercise for helping organizers get clear on their campaign: Dream: Tell three stories about the future you're working to create - your change-making story, your target's and your supporter's. What were the risks they took, … [Read more]

Three things campaigns can learn from cats

Here's a great video from YouTube for Good's Jessica Mason, describing the lessons nonprofits can learn from the overwhelming success of cat videos and their kin. She boils it down to three principles: 1. Tell universal stories. Use narratives … [Read more]